CROTON-ON-HUDSON, N.Y. -- The Croton Community Coalition recently teamed up with Hudson Valley Graphic Design, also based in Croton, to design a collection of information-packed, full-color postcard mailers on marijuana use prevention among middle and high school students.
The six postcards received the “Innovation Award for ideas,” an honor bestowed by the Community Anti-Drug Coalitions of America, a national organization that works with the nation’s anti-drug coalitions to promote safe, healthy and drug-free communities.
The award was presented to Laurie Dean, Croton Community Coalition coordinator, during the Community Anti-Drug Coalitions of America National Leadership Forum held in Washington, D.C. last month.
The Hudson Valley Graphic Design team, under the direction of owner Janeen Violante, collaborated with the Coalition to create what Violante describes as a set of “stark, impactful graphics.” Both Violante and representatives of the Croton community, including school district personnel, were part of a taskforce that came up with ideas for the marketing collateral.
Violante’s team integrated images of tools that might be found in a carpenter’s toolbox, such as a screwdriver, a level, and a measuring tape, incorporating them into brightly colored postcards that "stressed the impact pot smoking has on learning, driving and behavior," according to a release.
The intent was to educate parents, providing facts and techniques to help them understand today’s teen and his or her potential use of marijuana.
“Taking the Coalition’s concept and making it come to life is an example of what we love to do for all of our clients,” Violante said in a statement. “Being recognized nationally for innovation on such a worthwhile cause makes it that much more gratifying.”
The toolkit, which was mailed to over a thousand households in the Croton community, will be the focus of an upcoming podcast sponsored by Community Anti-Drug Coalitions of America, in addition to being prominently featured on its Community Anti-Drug Coalitions of America Idea Exchange website. All six postcards can be viewed on the Croton Community Coalition’s website.