WHITE PLAINS, N.Y. -- The White Plains mall The Westchester entered into a new strategic alliance with The Luxury Marketing Council of Connecticut-Hudson Valley, a networking organization for CEOs, senior sales and marketing professionals, it was announced last week.
As part of this collaboration, The Westchester and The Luxury Marketing Council of Connecticut-Hudson Valley will work together to develop events and experiences for the local luxury market community and consumers. “We are thrilled to align The Westchester with The Luxury Marketing Council, an organization that brings unique relationships, energy and thought leadership to the rapidly evolving luxury market,” commented Paula Kelliher, area director of mall marketing for The Westchester and The Galleria at White Plains. “We look forward to leveraging this relationship to develop engaging and dynamic new initiatives for our world-class retailers and consumers.” Among the first activities as part of this strategic alliance, The Westchester’s Salvatore Ferragamo store will be hosting, “The Law of Luxury: Protecting Your Brand While Driving Sales”, presented by Kyle-Beth Hilfer, Of Counsel to Colleen IP, on Wednesday, Feb. 26. Among other issues, Hilfer will be commenting on strategies for protecting brands across different communications platforms and customer data. Founded in 1994, The Luxury Marketing Council is a by-invitation-only, business-building, networking organization for CEOs and senior sales and marketing professionals. With chapters in 43 cities worldwide, more than 1,000 luxury brands, and 5,000 CEOs and CMOs as members, The Luxury Marketing Council is recognized as the global thought leader in the rapidly growing luxury markets. The Connecticut-Hudson Valley Chapter was founded in Spring 2013 by Kathryn Minckler, Principal of KM and Company, a marketing vision lab, and Geoffrey Morris, CEO of Morris Media which owns six luxury lifestyle magazines. The chapter serves one of the most influential luxury markets in the United States. The Westchester is anchored by Nordstrom and Neiman Marcus located at Westchester Avenue and Bloomingdale Road in White Plains. The Westchester offers over 150 specialty stores, Visit the mall's website or Facebook page.